Rob McGrew Joins Family Heritage Life

CLEVELAND, August 7, 2008 - Family Heritage Life Insurance Company of America is pleased to announce the appointment of Robert McGrew III as Vice President, Family Heritage Marketing Corporation. Mr. McGrew comes to Family Heritage with more than 25 years of experience in the insurance industry.

Mr. McGrew will focus his efforts initially on expanding and developing Family Heritage Life’s independent sales leaders. Mr. McGrew will report directly to company president, CEO and Founder, Howard Lewis.

“Rob will be a tremendous asset to Family Heritage Life, and will play a key role in continuing our impressive record of growth. We will rely on him for his proven leadership and his strategic decision making,” said Mr. Lewis. “Rob’s history of success in recruiting, training and developing a direct sales force will be immensely valuable to our continued national expansion.”

In recruiting new and established insurance sales persons, Mr. McGrew will assist Family Heritage Life’s Vice President of Recruitment, David Deliz. To inquire about opportunities with Family Heritage Life, contact Mr. Deliz at 440-922-5242 or at david.deliz@familyheritagelife.com.

Family Heritage Life is an industry leading provider of supplemental health insurance products to American families. For more information regarding Family Heritage Life, visit the Company’s website at www.familyheritagelife.com.